Privacy Policy

Last updated: 1 June 2026

Who we are

Midland Fencing Direct ("we", "us", "our") is the data controller for personal data collected via midlandfencingdirect.co.uk. Address: 83 Portway Road, Wednesbury, West Midlands, WS10 7DZ. Contact: sales@midlandfencingdirect.co.uk.

What data we collect

• Order data: name, delivery address, billing address, email, phone, items ordered.
• Communications: messages you send us by email, WhatsApp or the contact form.
• Analytics: anonymised usage data via Google Analytics (page views, device type, approximate location).

How we use your data

• To process your order, take payment and arrange delivery (legal basis: contract).
• To answer your enquiries (legal basis: legitimate interest).
• To comply with UK tax and accounting obligations (legal basis: legal obligation).
• To improve the website (legal basis: legitimate interest — anonymised analytics).

Who we share it with

• Shopify Inc. — ecommerce and payment platform.
• Google LLC — analytics and advertising.
• Couriers and delivery drivers — to deliver your order.
• We do not sell your data to third parties.

How long we keep it

Order records are kept for 7 years to comply with HMRC requirements. Marketing data is kept until you unsubscribe. Anonymised analytics is kept for 26 months.

Your rights

Under UK GDPR you have the right to access, correct, delete, restrict or port your personal data, and to object to its processing. To exercise any of these rights, email sales@midlandfencingdirect.co.uk. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).

Cookies

We use essential cookies to run the site and cart, and Google Analytics cookies to understand usage. You can disable non-essential cookies in your browser settings.